Influence of roadside illuminated advertising on drivers’ behaviour
 
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Kielce University of Technology
Publication date: 2017-09-30
 
The Archives of Automotive Engineering – Archiwum Motoryzacji 2017;77(3)
 
ABSTRACT
The aim of this study was the preliminary investigation into whether drivers are aware that roadside luminous advertisements affect their attention and whether this fact is related with the number of accidents and collisions in which they are involved. To this end, a survey was conducted among drivers and their responses were taken forward for analysis. The respondents were asked whether illuminated advertisements were likely to distract them and whether adverts could obstruct or reduce the clarity of traffic signs or signals. Effects of advertising billboards on safe operation of road traffic were searched through the correlation between the questions above and those relating to accidents and collisions at which the respondents were at fault. Results will be used in further study with an extended sample size and scope of the study
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eISSN:2084-476X